Innisfail Optical

Lens Options

Not all lenses are created equal! 

There are lens design differences, lens thickness differences and coating differences…. all of which contribute to your overall vision quality when you are wearing glasses.

We take the time to find out about your vision requirements and help you not only select a great frame in which to put your lenses, but, more importantly, ensure you have the best lenses for your vision correction requirements.  That’s why we offer the latest in Rodenstock and Shamir surfacing technology ensuring you get the best optical experience that suits your individual needs.

We have chosen our lens partners after much research. Both are at the forefront of lens technology with a commitment to continue to invest. Both are the only optical companies in the world who design all of their own lenses and products. This is truly unique and means both our business and you as our customer have access to world leading technology first.

As a truly independent practice there is an almost infinite amount of lens options we have access to.  Drop in at any time and our knowledgeable and friendly staff will be able to discuss with you all of your options.

Rodenstock DNEye Pro

We have just added to our practice a Rodenstock DNEye Pro machine, this is truly cutting edge technology.  Our Innisfail practice is only the 5th store in the country to install this equipment, and Rodenstock is the only company in the world with this technology.

Not only is each person’s prescription is different, but each eye is unique. Most spectacle lenses are made to your prescription, but the design of the lens is not customised to your own eye. The difference is like buying an “off the rack” suit, compared to a full tailored suit.

The DNEye® Scanner measures over 7000 reference points for the surface of each eye, making a detailed map of your vision. It also checks the response of your pupil in different lighting conditions.

The scans are used in the laboratory to create spectacle lenses which are designed specifically for each eye.

This means sharper distance vision, wider and clearer middle sight, intense close-up detail, and much greater clarity and contrast in low light conditions.

Making sure we can provide the best possible vision for our clients is really important, and we are very excited to offer this world class gold standard technology in Innisfail. The result will be sharper than ever lenses, sharper than ever vision.

Rodenstock ImpressionIST 3


Optical lenses need to be fitted precisely for clearest vision. There is little point in having the best lenses on the market unless they are precisely fitted to your frame.

We can now utilise the latest in measurement technology to determine the precise centration of your lenses in your frame, as you wear it. The Rodenstock ImpressionIST 3 is a computerised measuring system which draws on German expertise in engineering. With its unique dual camera technology, the ImpressionIST 3 calculates the position of all points of your frame and your eye in 3D space. We are able to do this to an accuracy of 0.1mm (that’s about the width of a human hair!).

Every frame and every face is different. For the first time we are able to measure individual frame parameters as worn by you, not as they are on the shelf. Five main parameters are required in order to produce a highly customised lens:

  • The distance from your pupil to the back of the lens (vertex distance)
  • The angle the lens sits at in front of your eyes (pantoscopic tilt)
  • The curvature of the frame (frame wrap angle)
  • The height of your pupil in the frame as you wear it
  • The horizontal centration of your pupil in the frame

Once these measurements are taken, Rodenstock incorporates them into the calculations in order to optimise the optical characteristics of your lens. The ImpressionIST uploads the data directly to the optical lab in Germany where your lenses are manufactured. With German precision, the lenses are digitally cut in a process known as freeform production.

The result. Precisely optimised lenses. Maximum viewing area for distance and near. Minimum distortion.

Book an Appointment Today on (07) 4061 1506